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  • Mio Technology Ltd. Partners With Tele Atlas for High Quality Maps in North American and European Markets
    3/14/2006
March 09, 2006, Hannover, Germany- Tele Atlas, a leading global geographic content provider, announced today at CeBIT an agreement with Mio Technology under which Tele Atlas becomes the preferred global digital map provider for Mio Technology's personal navigation (PNAV) devices, including the newly-introduced next-generation Mio C310, Mio C710 and A701 products. The agreement further solidifies Tele Atlas' position as the digital map provider of choice among PNAV device manufacturers.

Terms of the partnership also call for Mio Technology to incorporate Tele Atlas maps within the new models of its existing products in North America and Europe, and for the two companies to collaborate on joint marketing and channel development efforts.

"Tele Atlas' leadership position in the personal navigation market and outstanding support for the retail channel made it the clear choice to help us launch our next-generation devices," said Samuel Wang, president of Mio Technology. "Tele Atlas' highly accurate, turn-by-turn map data and update methodology will give customers the richest, freshest map data available. This agreement provides a solid foundation for us to deliver the most innovative and useful personal navigation devices on the market."

"Innovative companies such as Mio Technology will change the landscape of personal navigation, and we look forward to working more closely with them as their preferred mapping partner," said George Fink, president and COO of Tele Atlas. "In the coming months we'll collaborate to deliver highly advanced personal navigation devices and applications to a new generation of consumers around the world."

Todd Kort, principal analyst at Gartner Dataquest, indicated 2006 is a breakout year for personal navigation devices worldwide. "Younger tech- and web-savvy users will drive most of the demand for personal navigation devices. Improved ease-of-use, map accuracy and built-in functionality, such as access to real-time traffic, parking and weather information, are providing fuel for continued growth."

About Mio Technology Ltd (MTL)
MTL was established in 2002 with operations in China, Taiwan, US, Europe, Japan. Foreseeing that the mobile lifestyle and mobile commerce will be mainstays of life in the near future, it is dedicated to the development of enabling devices. Its main business is the manufacture and sale of Mio DigiWalkerT-branded mobile communications products, such as smartphones, Pocket PCs, and handheld GPS systems. For more information about MTL, please go to http://www.mio-tech.com/.

About Tele Atlas
Founded in 1984, Tele Atlas delivers the digital maps and dynamic location content that powers the world's most essential geographic solutions. The information is the foundation for a wide range of personal and in-car navigation systems, mobile and Internet map applications that help GPS system users find the places, products and services they need, wherever they are. Tele Atlas also works with business partners who deliver critical applications for emergency, business fleet and infrastructure services. The company employs 2,300 full-time staff and contract cartographers at offices in 20 countries around the world and uses a sophisticated network of thousands of sources to regularly update its maps. Tele Atlas is listed on the  Frankfurt Stock Exchange (TA6) and on Euronext Amsterdam (TA). For more information, visit http://www.teleatlas.com/.

PRESS CONTACTS:
Dirk Snauwaert
Public Relations Director Europe
Tele Atlas
Phone: +32 9 244 88 37
Mobile: +32 475 69 30 97
dirk.snauwaert@teleatlas.com

Kerry Walker
Porter Novelli for Tele Atlas US
+1 617-897-8257
kerry.walker@porternovelli.com

Craig Troskosky
Text 100 Public Relations for Mio Technology
+ 1 585-697-2619
craigt@text100.com

Vita Wan
Mio Technology Ltd.
+ 886-2-2627-1188-5314
vita.wan@mic.com.tw

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