- Product Promotion
- Map Update
SiRF GPS Technology Drives Navigation in New Mio 136 Portable Navigation System5/16/2005
The Mio 136, initially introduced in the overseas market, was recently launched in the United States as a leading portable automotive navigation product that can be conveniently mounted on the dashboard of the car. The product has earned kudos for its elegant interface, easy to read 320 x 240 touch screen, and attractive price. The Mio 136 provides turn-by-turn directions, both spoken and visual, to any address in its database, covering the North American continent and Hawaii. Drivers making a wrong turn will be provided with a ĄŽquickest routeĄŻ to get back on track, while the embedded MP3 player will make the driving experience more pleasant.
Ą°The GPS technology choice for Mio 136 was easy,Ąą said Michael Hsu, marketing manager and spokesperson for Mio Technology Ltd. Ą°Mio Technology has already deployed SiRF technology into several portable GPS devices with success and as SiRFĄŻs chip sets and firmware support is world class, this choice was obvious.Ąą
Ą°With the strong market demand for the GPS enabled portable navigation systems, we believe Mio continues to demonstrate how location-enabled products are permeating the mainstream consumer market,Ąą said Kanwar Chadha, founder and vice president of marketing for SiRF Technology. Ą°Our strategic alliance with Mio will help them unveil an ever wider array of products to make life easier and more convenient for consumers the world over.Ąą
The combination of SiRFstarIIe/LP GPS chip set and SiRFXTrac premium high sensitivity software, with its ability to track signals quickly and accurately, is expected to provide Mio 136 users with reliable location information in challenging environments. The SiRFXtrac premium high sensitivity software enables the chip set to acquire and continue tracking GPS signals at far lower signal levels than traditional GPS solutions. As a result, the Mio 136 can be used in environments previously deemed inaccessible, such as in urban canyons, under dense foliage and in other challenging conditions, providing rapid, accurate and reliable location, speed and heading information.
As an industry standard for mainstream GPS, the SiRFstarIIe/LP is optimized for mobile navigation devices such as the Mio 136. With an embedded ARM7 TDMI microprocessor, the SiRFstarIIe/LP can incorporate additional functionality and features such as SiRFĄŻs adaptive TricklePower™ advanced power management technology for reduced power consumption or SiRFĄŻs SiRFDRive™ dead reckoning application for enhanced positioning accuracy and availability. The complementary SiRFXtrac premium high sensitivity software extends the operating range in which GPS can be used, increasing the versatility of GPS-enabled products such as automotive navigation products, personal digital assistants (PDAs), and other location-aware consumer devices.
About SiRF Technology Holdings
SiRF Technology Holdings, Inc. develops and markets semiconductor and software products that are designed to enable location-awareness utilizing GPS and other location technologies in high-volume mobile consumer devices and commercial applications. SiRFĄŻs technology has been integrated into mobile consumer devices, such as automobile navigation systems, mobile phones, PDAs, GPS-based peripherals and handheld GPS navigation devices, and into commercial applications, such as asset tracking devices and fleet management systems. SiRF markets and sells its products in four target platforms: automotive, consumer electronics, mobile computing and wireless devices. Founded in 1995, SiRF is headquartered in San Jose, Calif., and has sales offices around the world. The company trades on the Nasdaq Stock Exchange under the symbol SIRF. Additional information about SiRF and its location technology solutions can be found at www.sirf.com.
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About Mio Technology Ltd (MTL)
MTL was established in 2002 with operations in China, Taiwan, US, Europe, Japan. Foreseeing that the mobile lifestyle and mobile commerce will be mainstays of life in the near future, it is dedicated to the development of enabling devices. Its main business is the manufacture and sales of Mio DigiWalker™-branded mobile communications products, such as smartphones, Pocket PCs, and handheld GPS systems. For more information about MTL, please go to www.mio-tech.com.
Except for the historical information contained herein, the matters set forth in this press release, including, but not limited to, statements regarding the benefits of the embedded MP3 player, penetration of the mainstream consumer market, benefits of SiRFĄŻs relationship with Mio, expected performance of the SiRF chip set and software, are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. Words such as Ą°agree to,Ąą expect,Ąą "believes," "anticipates," "plans," "expects," "will," Ą°predicts,Ąą and similar expressions are intended to identify forward-looking statements. These statements are not guarantees of future performance. SiRFĄŻs actual results could differ materially from those discussed in these forward-looking statements as a result of risks and uncertainties, including, among others, the performance and benefits of our chip set and software, and of MioĄŻs products, the market for GPS-based location awareness capabilities, SiRFĄŻs ability to keep pace with rapid technological change, the semiconductor industry, international operations and our ability to compete, and other risks and uncertainties discussed in SiRF's Annual Report on Form 10- K for the year ended December 31, 2004 and from time to time in SiRFĄŻs SEC reports. These forward-looking statements speak only as of the date hereof. We do not undertake any obligation to update forward-looking statements.
Editors Note: SiRF Technology and the SiRF logo are registered trademarks of SiRF Technology, Inc.