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  • Mio Technology Updates Popular GPS Device with New User Interface, Expanded Features
    1/8/2007
LAS VEGAS - Jan. 8, 2007- Among the products on display in Mio Technology Ltd.'s North Hall booth #6330 at CES 2007 is a recently updated version of the company's entry-level navigation device, the Mio DigiWalkerT C310x. The enhanced device features improved mapping software and an updated interface that makes it easier for users to set and track to their destination. Signaling increased consumer demand for low-cost navigation with multimedia features, the Mio DigiWalker C310x was one of the top-selling GPS devices this past holiday season. According to The NPD Group, a leading consumer and retail information company, Mio Technology captured 37 percent of the personal navigation device market share for the week ending Nov. 25, 2006, including "Black Friday."

"The demand this holiday season confirmed that consumers are more comfortable with GPS technology and have made the devices a "must-have" accessory for their digital lifestyle," said Kiyoshi Hamai, North American sales director, Mio Technology Ltd. "The updates to the Mio DigiWalker C310x are examples of the company's commitment to continually improve the user experience and ensure customers get where they are going - whether across town or across the country."

At Staples, a top holiday shopping destination this season, the C310x was the number one selling GPS device.

"The Mio DigiWalker C310x was extremely popular with our customers this holiday season," said James Emond, buyer, Staples. "It is an easy-to-use product at a great price point for both personal use and for mobile professionals on the go."

More than just maps

The Mio DigiWalker C310x comes pre-loaded with U.S. maps (50 states plus Guam and Puerto Rico), 1 GB of internal memory and more than 3.5 million points-of-interest in one pocket-sized package. Users can customize their device with their favorite locations by simply adding the address into the database. The C310x also doubles as a digital entertainment device - with a built-in MP3 player to provide entertainment while on the road. Digital music and audio files are easily added through any PC.

Four wheels, two wheels, no wheels

Navigating on foot or bicycle often means taking an alternate route than when traveling by car. The C310x offers a pedestrian mode that provides users with the shortest route to their destination. Maps are displayed on the 3.5" TFT touch screen-LCD and in 2D or 3D with clear, turn-by-turn voice instructions given in 16 different languages including English, Spanish and French. If the user gets off course and is not able to follow the directions, the device automatically recalculates the route and delivers new directions in real-time.

Weighing just six ounces, the device has a compact size - 4" long, 3" wide and 0.7" thick - allowing it to easily fit into the user's pocket. A car mounting kit, universal car charger and USB cable are included with the device.

Mio DigiWalker C310x Product Specifications

 GPS Receiver Channels  20(SiRFstarIII), WAAS Enabled
 Memory  1GB ROM, 64 MB RAM 
 Display  3.5"TFT with Touvh Screen and 65K Colors
 Storage Format  SD/MMC Memory Expansion Module
 TCM Support  Built-in TMC Receiver
 Battery  1200 mAh Li-ion (up to 5 hours)
 USB  V1.1
 Weight  6 oz (170 grans)
 Dimensions  4.33" x 3.03" x 0.78"

Price and Availability

The MSRP for the Mio DigiWalker C310x is $449.99 U.S. The device is available at retail outlets including Circuit City, Fry's Electronics and Staples. It is also available on the Web through Amazon.com, Buy.com and Crutchfield.com among others. Sammy Huang, Taiwan PR Office, Mio Technology Ltd. Telephone: 886-2-2627-1188 ext. 1577

About Mio Technology Ltd. (MTL)

Mio Technology Ltd. (MTL) operations are worldwide. Foreseeing that the mobile lifestyle and mobile commerce will be mainstays of life in the near future, the company is dedicated to the development of enabling devices. Its main business is the sale of Mio DigiWalker - branded mobile communication products, such as smartphones, Pocket PCs and handheld GPS systems. For additional information on MTL and its products, the North American headquarters are located at 47988 Fremont Blvd., Fremont, CA 94538. Phone (510) 252-6950 . fax (510) 252-6930 . e-mail at sales@mio-tech.com. The company is online at http://www.miogps.com/

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